4:5
1440×1800
- Facebook Feed
- Instagram Feed images
- Explore home images
- Video feeds · Groups
- In-stream videos
- Threads videos
Meta ad sizes and specs 2026
Facebook and Instagram ad sizes, text limits and video specs, verified against Meta’s Ads Guide and Business Help Center.
Three files cover every placement
9:16
1440×2560
- Stories Facebook, Instagram, Messenger
- Reels Facebook, Instagram
- Instagram Feed videos
- Explore home videos
- Audience Network
- WhatsApp Status 720×1280
1:1
1440×1440
- Marketplace
- Search
- Business Explore
- In-stream images
- Threads images
- Ads on Reels · Messenger Inbox
1.91:1 · 16:9
1200×628
1920×1080
1920×1080
- Right column desktop
Text limits: characters shown before truncation
| Placement · format | Primary text | Headline | Description |
|---|---|---|---|
| Facebook Feed | 50-150 | 27 | - |
| Instagram Feed · Stories | 125 | 40 | - |
| Reels | 40 | 55 | - |
| In-stream · Marketplace · Search · AN | 125 | 40 | 30 |
| Threads | 80-160 | 40 | - |
| Carousel, Facebook Feed | 80 | 20 | 18 |
| Carousel, other placements | 125 | 40 | 20 |
| Collection | 125 | 40 | - |
| Instagram hashtags | up to 30 |
|---|---|
| Instagram caption, hard cap | 63,000 |
Minimums and file rules
| Minimum px | |
|---|---|
| Facebook Feed image | 600 px wide |
| Instagram image | 500 px wide |
| Right column | 254×133 |
| Audience Network | 398×208 |
| Video, Facebook | 120×120 |
| Video, Instagram | 250 px wide |
| Files | |
|---|---|
| Image formats | JPG · PNG |
| Image file cap | 30 MB |
| Video formats | MP4 · MOV · GIF |
| Video file cap | 4 GB |
| Ratio tolerance | 3% FB · 1% IG |
| Text on image | no limit |
Catalog: product images
| Size | |
|---|---|
| Square 1:1 | 1024×1024 |
| Portrait 4:5 | 1080×1350 |
| Vertical 9:16 | 1080×1920 |
| Rules | |
|---|---|
| Minimum | 500×500 |
| Max | 8 MB · JPG, PNG |
| Never | text, watermarks |
Video length by placement
| Placement | ||
|---|---|---|
| Feed | 1 s-241 min | 1 s-60 min |
| Stories | 1 s-2 min | 1 s-60 min |
| Reels | no maximum | up to 15 min |
| Explore home | - | 1 s-60 min |
| In-stream | 5 s-10 min | - |
| Marketplace · Search | 1 s-241 min | - |
Safe zone: Stories and Reels
| Top | 14% |
|---|---|
| Bottom | 35% |
| Each side | 6% |
| On 1080×1920 | 269 · 672 · 65 px |
Carousel and collection
| Cards | 2-10 |
|---|---|
| Card image | 1:1 · 1080×1080 |
| Card video | 1:1 · 15 s recommended |
| Reels carousel | 9:16, images only |
| Collection cover | 1:1 · 9:16 on Reels |
| Instant Experience | required, 4+ products |
The one-page sheet
Let’s find your winning ads
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Dmitry FesenkoFounder and CEO, AdTribe
Trusted by 150+ agencies and brands
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